Master your marketing: four bite-size guides and checklists to grow your business

A restaurateur’s to-do list is never-ending, and marketing might not be the top priority above everything else. But it’s an important part of running any business, and making even a small effort can make a big difference.

Beyond word of mouth, organic social media, paid campaigns, SEO, and your personal website can increase brand awareness and ultimately lead to more covers. For a bite-size digest on how to master your marketing, we’ve created four guides (and accompanying checklists) for each of these four topics so that you can learn tips, tricks, and new things to get more from your marketing efforts.

1. Maximise your restaurant’s paid marketing

Paid marketing is an effective way to promote your restaurant and spread awareness, but where should you begin? This guide breaks down what to consider when choosing a channel and how to measure a paid ad’s success. Google, Facebook, Instagram, Yelp, and OpenTable offer different opportunities to run paid campaigns, and it can be intimidating to choose a starting point. In this guide, you’ll learn the importance of booking intent, success metrics that matter, and the differences among the aforementioned platforms, plus a checklist with best practices.
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2. Generate compelling restaurant social media

Food and dining are some of the most shared and top-performing content categories on social channels, where mobile devices reign supreme and competition for eyeballs is fierce. Social media is ever-changing as it adapts to consumers’ evolving behaviours, and it’s important to stay ahead of the curve. In this guide, you’ll find tips on what to post to market your restaurant, what UGC is and how to use it, and how to take a great food picture, plus a checklist with best practices.
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3. Create an SEO-friendly restaurant website

Have you ever wondered why your restaurant doesn’t appear on the first page of Google search results? In this guide, we share why search engine optimization and Google search rankings matter. Get more familiar with what SEO is, why search rankings matter to restaurants, and how to improve your search ranking, pus a checklist of best practices.
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4. Build the ultimate restaurant website

A restaurant’s online presence is arguably just as important as its in-person environment. An attractive, easy-to-navigate website can bring your restaurant to life and give diners a preview of what to expect. In this guide, you’ll learn why your website matters, must-have website characteristics, and how to maximise your story, plus a checklist of best practices.
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