Marketing best practices
Learn how to showcase your restaurant to attract diners in this guide and checklist
A restaurant’s online presence is just as important as its in-person environment. An attractive, easy-to-navigate website can bring your restaurant to life and give diners a preview of what to expect. In this guide, you’ll learn—
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Custom tailored for your restaurant, robust inventory settings help you maximise your books and control the flow of your dining room.
Offer, manage, and sell a full range of customised dining experiences, like tastings, classes, and special menus, all in one place.
Aggregate, manage and analyse your reviews across the most popular review sites in one place and create custom post-dining surveys.
Maximise seatings and streamline service with smart table assignments and server section management.
24/7 bookability for guests through your digital properties, OpenTable, and our 300+ affiliate partners.
Offer waitlist in-house or online, and easily manage the door with wait quote suggestions and table-ready texting.
Snag last-minute bookings and avoid double or overbooking with reservation inventory that is always up-to-date and available.
Individual, customizable tool for restaurants to manage their presence on OpenTable, enabling diners to book and learn vital information (location, menu, photos) about your restaurant.
Individual guest profiles with tagged diner preferences and notes.
Gain visibility for your restaurant with digital advertising in front of our diner network of millions.
Aggregate, manage and analyze your reviews in one place across the most popular review sites and custom post-dining surveys.
Make custom surveys available to your guests and get direct feedback about their experience to take action on with your team.
Accept online orders and pay at the table as well as for takeout and delivery.
Connect your POS with OpenTable so you can keep track of revenue, get order insights, and enable auto-table statusing to speed up turn times and seat more guests.
Trigger automated emails based on guest visit preferences and measure your ROI with campaign performance tracking.
Identify and recognize guests according to their behavior and preferences, from average spend to most ordered items.
Automatically generate robust, individual guest profiles to better understand preferences and meet their needs.
Get an objective, holistic view of each server’s overall performance in terms feedback, cover, and check averages.
A network cover is a cover in a reservation booked through the OpenTable website or app. Each seated guest in a party is a cover, so a party of four is four covers. With OpenTable, you get access to a network of millions and only pay for seated diners, never for no-shows or cancellations.
Get in touch and stay in touch with guests about their visit from one central place the whole team can consult.