OpenTable held its first London based Industry Series event earlier this week – bringing the restaurant community together for an afternoon of tech, training and sharing of marketing best practices. The goal? Provide restaurateurs actionable insights to run and grow their business.
The OpenTable team was joined by two industry experts; Chris Hawes from Fishbowl, OpenTable’s email marketing partner, and Tracey May Howes, restaurant marketing consultant, social media coach, and co-founder of London Restaurant Network.
Throughout the afternoon, over 50 restaurateurs were able to have direct access to marketing experts to ask questions, demo products and receive one-on-one coaching.
Here’s a sneak peek into the marketing tips and best practices we shared with our special guests.
8 EMAIL TIPS
As an advisor, Chris works closely with Fishbowl restaurant clients to advise on email strategy, help capture customer data, drive customer engagement through targeted email campaigns, and provide analytic training.
‘If you’re like most operators, you’re too busy running your restaurant to focus on marketing. Not only that, but in today’s online world, successful marketing requires a lot of specialised expertise. That’s why so many restaurants let us, Fishbowl, do the email marketing for them – we’ve got the restaurant experience and the skill sets to help you grow your business,” he shares.
Here’s Chris’s eight email tips that were shared at the Industry Series event.
7 SOCIAL MEDIA BEST PRACTICES
As a restaurant consultant, Tracey helps create integrated marketing and social media strategies for clients ranging from London based independent restaurants, bars, retailers to international organisations.
‘Whether you’re a seasoned marketer or someone starting out, I work with clients to provide personalised coaching to help business owners and their teams maintain an effective presence on Social Media,’ says Tracey.
Here’s seven of Tracey’s social media best practices.
6 WAYS TO GET INVOLVED WITH OPENTABLE MARKETING
OpenTable’s extensive promotional calendar provides a range of opportunities for restaurateurs to promote their restaurant, helping keep them busy all year round.
Here’s the six ways OpenTable customers can get involved in OpenTable marketing campaigns.*
* If you’re not an OpenTable customer, contact us today to learn how you can get started.