Restaurants’ peak season isn’t just around the corner — as far as holiday events are concerned, it’s already here.
Christmas and New Year are fast approaching and with all the food-ordering, menu-writing, staff-training and party-hosting, it’s impossible to remember every last detail.
Let OpenTable help you out. We’ve put together a list of our top five tips that are easy-to-use and will help expand your market to drive more revenue this festive season.
1) Show off your space
Over 60% of diners regularly check out images of their destination before they go. If you can, splash out on a photographer to do a quick shoot. Use natural lighting if possible and add some festive seasonal decor. If a photoshoot is not possible, you need at least one high-quality photo of the private dining interior space to share details of your unique hospitality options.
2) Your menu matters
82% of diners regularly check out menus online before they dine out. How often do you update your online menu and how well does it reflect what your guests might expect? Either commit to keeping your menu fresh and seasonal, or post a sample version that is timeless.
3) Respond quickly
October and November are the highest-volume months for email enquiries. This is a big opportunity to book your in-demand spaces early on and make the most of the festive season. Event details like party size and celebration type are emailed directly with Private Dining listings so you can respond with personalised communication on why your venue is the best choice.
We see Private Dining enquiries year round for occasions like birthdays, anniversaries and engagements, but leads are highest in October and November, when people are planning for the festive season. During this season, requests for corporate and festive events will be a large percentage of the enquiries you receive, so make sure you have menus and offerings to meet their needs.
5) Know your audience
Reach event planners, administrative professionals and diners looking for event spaces for private and corporate events. Showcase your options by including the room name, a description, number of people standing and seated to make it easy for everyone to see and choose your space.