Festive Guide: 9 Tips for successful Offers

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Promote great meals with a delicious OpenTable Offer to more diners this festive season.

Get more visibility to diners performing special offer searches for available reservations. Offers can be associated with days and times so that diners can book tables to take advantage of special deals, menus, or promotions.

We put together a list of tips that will help you standout from the crowd, fill more seats and increase revenue by creating memorable dining experiences that showcase your restaurant’s best items.

1) Manage at your convenience

Market your restaurant’s available tables on the days and time of your choice. 64% of OpenTable diners indicate that they would be flexible with their dining time if Offers are available.*

2) Reach your desired diner

OpenTable diners are savvy, eat out often, and are looking for new and great experiences. 53% of OpenTable diners indicate that Offers are an important factor when choosing a restaurant.*

3) Add value

Instead of discounting a menu item, opt to combine an added-value add-on — for example a free charcuterie platter with a wine purchase. The FREE option is always appealing.

4) Guide your sales

If you want to boost sales for a particular menu item, give diners an extra incentive to order a specific product.

5) Test something new

Want to try a new menu? This is a good opportunity to launch a new menu or item to see how your staff and diners respond.

6) Make it easy for staff

If an entirely new menu is a daunting prospect at a time when you’re expecting more covers than usual, keep it simple with a concise menu offering that can be quickly prepared and brought to the table.

7) Be clear

Confusion about the specifics of the offer can lead to dissatisfied customers. Create a clear and enticing offer description that explains what is included and when it’s available.

8) Prepare for different table sizes

The details of your offer can influence your party sizes and your table layout. Prepare and make sure you don’t have to split up tables during busy service.

9) Capture a new market

Target the right audience for your restaurant with percentage off offers, set menus, tasting menus and ‘experience’ offers.

Expand your revenue opportunities. Let OpenTable Offers drive additional business. If you’re not an OpenTable customer contact us today to learn how to get started.    


*Source: Alan Newman Research (ANR). Based on 2016 UK OpenTable diner survey of 1,244 respondents.

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