Emma Cullingford shares how the Love Food Give Food fundraising campaign unites chefs, restaurants and those who love food

AAH_Emma Cullingford

Action Against Hunger operates in nearly 50 countries worldwide to save the lives of malnourished children while providing communities with sustainable access to safe water and long-term solutions to hunger. Last year they helped over 14.9 million people.

The international humanitarian organisation has been working with the restaurant industry for 18 years and has incredibly generous supporters which makes Emma Cullingford’s job much easier. As the Head of Food Related Fundraising, Emma has spent seven years overseeing and coordinating campaigns such as Love Food Give Food as well as managing relationships with their supporters and helping organise fundraising events.

Here, Emma shares how the Love Food Give Food fundraising campaign unites chefs, restaurants and those who love food.

What is the campaign Love Food Give Food and how does it work?

Love Food Give Food is our flagship annual restaurant campaign that runs throughout September and October where hundreds of chefs and restaurants across the UK raise funds by adding a discretionary £1 donation to each table bill, or by making a small donation from a popular dish.

It takes £1 to provide a malnourished child with a day’s nutritional treatment. All those £1s really do add up to an incredible total, and makes a huge difference to those who need it most. It’s a great way for restaurants and customers alike to come together to raise funds and awareness for our lifesaving work around the world.

How can restaurateurs get involved?

Restaurants can easily get involved in Love Food Give Food by signing up on our website or by getting in touch with our team. The system is simple and costs the restaurant absolutely nothing to implement. We have been told how rewarding it is for the whole restaurant team to take part.

We also have events going on throughout the year including individual and team challenges which are always great fun to get involved with.

Why do you think people have responded the way they have to the campaign?

I think chefs and restaurateurs are passionate about supporting us because of the connection between the fantastic restaurant culture we enjoy here in the UK and the lifesaving work Action Against Hunger does around the world.

What feedback have you received from supporters?

‘This is a fantastic and meaningful opportunity for all of us within the food industry to be passionate and influential supporters. It’s also a great way to showcase our restaurants and how we are supporting charities,’ says Tong Chee Hwee, Executive Head Chef of Hakkasan.

‘It’s a simple process and one that has minimum impact on operations and diners experience. Let’s spread our love for food and those in desperate need,’ shares the El Gato Negro Tapas Manchester team.

‘Action Against Hunger offer plenty of ways for restaurants to sponsor charitable causes and projects. The team go out of their way to create initiatives that are very easy to activate, so really, there are no excuses!’ says David Loewi, Managing Director of D&D London.

Are you excited about something particular this year?

2016 is set to be our biggest year yet with over 350 restaurants already signed up and a great mix of both new and long-standing supporters. I’m excited about the potential of this year’s campaign to raise an incredible amount, and hopefully exceed last year’s amazing total of £330,000.

Get involved and sign up your restaurant today! 

Photo courtesy of Action Against Hunger


diner survey

What diners say they expect from restaurants in 2021

Takeaway meals. Contactless payment. Meal kits. Community meals. A lot has changed for restaurants since the pandemic turned the industry’s...
Thank you to restaurants

Thank you to restaurants

Dear Restaurateur, This year, as your businesses were forced to shutter overnight and adapt to new operational norms on the...
OpenTable offers price cuts to help restaurants reopen

OpenTable offers price cuts to help restaurants reopen

*Updated July 23, 2020. The restaurant industry is being hit hard by COVID-19 with millions of hospitality workers out of...
Open for Business
waiter and diners

What to do when your front of house is short-staffed

Even before the pandemic, keeping a busy restaurant staffed with top-notch front-of-house professionals was a challenge. And during the past...
11 ways to build positive relationships with guests before, during and after their visit

11 ways to build positive relationships with guests before, during and after their visit

It’s a known fact that the long-term success of your restaurant depends on the relationships you create and maintain with...