People love giving — and getting — gift cards.
Who wouldn’t want to enjoy a memorable experience at a restaurant, or share it with friends and family?
We created OpenTable Gifts to give restaurants a convenient, personalised, secure way to let guests spread the love. And while gifts are a priority for us all year long, they are especially relevant now, in the months leading up to the festive season.
Here are a few ways you can expand your marketing with OpenTable Gifts.
1) Inspire your guests to purchase online gift cards
1 in 5 OpenTable Gift purchases happen from 10pm to 10am. Use your own marketing to drive more sales opportunities. Use the OpenTable ‘Gifts widget’ on your website, in your emails, and post on your Facebook or Twitter page. Your guests can purchase gift cards around the clock. Capture late night and mobile shoppers, last-minute gift givers and first-time guests.
2) Get creative
Yorkshire restaurateur, Matthew Barker from The Westwood, says “OpenTable Gifts works by giving us back time. Now we can focus on the diner.” Create your own unique Gifts design and promotions, or choose from a variety of pre-designed options.
3) Customise your offer
£70 is the average face value of an OpenTable Gift in the UK. There are many ways for diners to experience your restaurant, here’s a few types available:
- Money to spend at your restaurant or a prix fixe menu.
- Experience package – promote afternoon teas, tasting menus and cocktail masterclasses on your website and on gifts.opentable.co.uk.
- ‘Give and Gets’ – if a diner buys a gift card of £100, you can offer the purchaser a £20 gift card to use themselves.
- Progressive ‘Give and Gets’ – the more they spend on a gift, the bigger the gift card they get for themselves.
4) Send your own gifts to customers
“Don’t be afraid to get creative with your marketing. Use Gifts to create and send your own promotions and Gift certificates to your diners,” says Barker. Plenty of reasons to delight your guests. Use OpenTable Gifts to say ‘thanks’ to your loyal customers, encourage new or repeat business, or make up for a less-than-perfect experience.
5) We have you all wrapped up
The Gifts website is regularly reviewed and audited by our search engine experts to increase exposure and is supported by year-round marketing activities, including paid ads. In the lead up to the festive season we run dedicated festive promotions and emails, and give the Gifts programme additional exposure via newsletters and social media.