If your restaurant’s kids’ menu features pizza, chicken tenders, and French fries, it may be time for a refresh. OpenTable’s U.K. team recently ran a study and found that children are developing a taste for the gourmet, with 80% of British kids preferring to order from the adult menu.
Here are a few more highlights from the research:
Parents say their kids are more adventurous eaters than they were. Over three-quarters (76%) of parents in the U.K. admit their kids eat a broader range of food than they did when they were young.
Kids are trying exotic and gourmet dishes. Almost a quarter of child connoisseurs have eaten sushi (24%), and almost one in five have tried lobster (21%), macarons (21%) and scallops (22%). Other surprisingly popular dishes among kids were venison (18%) and squid (19%).
Children eat out more than their parents did. On average, U.K. kids are dining our 2.3 times a month — and the frequency doesn’t come cheap. The average spend per child is £12.43 ($18.66) per meal, and parents say they will pay for kids’ meals until they turn 18.
Read more about the study and how restaurants are responding on OpenTable’s U.K. blog, The Dish.