Marketing best practices
Connect with diners and build your brand
Before you dive into the checklist, here’s a quick breakdown on—
Any content you post should be something someone might want to see. Obvious options are pictures of your food and announcements of upcoming specials or events. But your restaurant’s social posts don’t need to end there. Stories from the floor, shots of an active kitchen, and videos of the chef giving a quick take on that morning’s visit to the market or that night’s special dish are all good for sharing on social.
Visually compelling content resonates best with people. The competition to stand out with pictures of food is fierce, so make sure you’re making the most of your shots. And yes, you can get stellar photos with your phone.
UGC is user-generated content. It’s the posts and pictures about your restaurant that other people put out there on their accounts. Monitor geotags and @ mentions about your business to know when people post about you, then share those posts, being sure to thank the original poster and respond to posts to build loyalty and word-of-mouth marketing. It’s a great way to have content to post, and it helps build community and a following in the process.