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The complete planning guide to events, holidays and celebrations

Everything you need to know to succeed, from Valentine’s Day to Christmas


Everyone loves events, holidays and celebrations, but for restaurants they can be a major source of revenue if you know how to maximise the opportunity they bring.

The first step is understanding that holidays and special occasions aren’t restricted to New Year, Easter, Christmas – they happen all year long. If you want your planning and marketing to pay off in a big way, the best time to start is now.

Whether the next event coming down the pike is universally recognised (Mother’s Day) or virtually unknown (Cheese Fondue Day), every one brings the same opportunity to launch creative promotions, increase revenue and get people’s attention. Regardless of the time of year, don’t miss the opportunity to grow your business.

When it comes to overall planning and timing, major occasions and minor ones are a lot more alike than they are different. This guide is packed with dozens of practical tips and suggestions you can put into action for every special event throughout the year. The advice is good for major holidays and minor occasions alike.

In addition, the guide walks you through a detailed playbook for every major celebration throughout the year, from Valentine’s Day to New Year’s Eve, with helpful insights to shape your strategy for each one.

Let’s get started on your 12-month journey to making the most out of the opportunities all the different events, holidays and celebrations bring.

In this guide, get tons of tips for making the most of every occasion, including:

  • When to start planning
  • What all events, holidays and celebrations have in common
  • How to get creative and stand out
  • How to get better year after year
  • What keeps guests coming back

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