What diners expect in 2021

From what they’ve missed most to the trends they want to stay

OpenTable surveys diners to get a pulse on how they feel about dining out and what they’re looking for from restaurants today and in the future.

It’s been a year. A year of closures and reopenings and more closures. A year of innovation and creativity and hustling like never before.

In March 2021, OpenTable asked over 17,000 diners across the UK about their thoughts on dining now and looking ahead to the future.

Get the insights along with practical tips you can use, including—

  • Gearing up for indoor—and more outdoor—dining
  • Adopting the trends that are here to stay
  • Helping diners feel safe
  • Getting seen by more diners online

We hope these insights—as well as the daily updated data on our State of the Industry hub—give you the information you need to help your business rebuild and thrive in 2021 and beyond.

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